Crafting Brand Stories
One Sip at a Time
Elevating Drinks Brands Through Storytelling
Services
At StoryBev Marketing my mission is to empower drinks brands by transforming their unique narratives into compelling marketing strategies that resonate with consumers.
Here is a sample of what I offer.
Brand Story Development
​I help brands stand out. I guide you through the process of defining and articulating your unique identity to help you cut through the noise. I work closely with you as brand owner to understand your brand’s essence and transform it into a compelling story that connects meaningfully with consumers.
Brand Strategy Creation
I provide tailored marketing strategies that leverage the art of storytelling. I build customised, integrated marketing strategies to encompass all channels, maximising brand reach and engagement. This approach ensures that your brand's story is not only engaging but also strategically aligned with your business goals.
Innovation Strategy
Innovation plays a crucial role in fostering a loyal customer base and enhancing brand equity; however, it is essential that these efforts align with overall business objectives. My focus is on evaluating current portfolio, market performance, consumer trends and sustainability to create a lasting legacy of true innovation.
About
StoryBev Marketing is a dynamic marketing consultancy specialising in marketing for the drinks industry, founded by Clare Minnock.
With nearly two decades of experience in media and marketing, I leverage the art of emotive storytelling to craft engaging narratives that resonate with consumers.
Operating from Carlow, Ireland, I pride myself on adaptability and flexibility, tailoring strategies to fit the unique needs of each client while maintaining a steadfast focus on delivering measurable results.
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My proven track record illustrates my commitment to developing impactful marketing strategies that not only define brand identities but also elevate my clients' market presence.
Testimonials
Partner Testimonials
Read what partners have to say about my services.
​Bernard Walsh,
​Founder, Walsh Whiskey
​"Working with Clare has been a game-changer for our brands. Expert storytelling truly brought our brand narratives to life, fostering authentic connections with our target audience. Clare streamlined our strategy effectively, ensuring that every stakeholder, both internal and external, was on board. We couldn't be happier with the results."
Vangelis Smyrlis,
Former Chief Commercial Officer, ABG
"I have worked with Clare for some time on a number of projects and if I had to use just one word, this would be impressive! For example, her work on the packaging redesign of The Irishman Irish whiskey allowed us, despite severe cost increases after COVID19, to grow our sales +26%. Her energy, brand understanding and collaborative approach make her a real asset for any brand/company Clare works with."
John Griffin,
CEO, Walsh Whiskey
"What truly sets Clare apart is her deep passion for brand development and storytelling. In the competitive alc bev industry, she possesses a profound understanding of the market landscape and the end consumer, which allows her to craft compelling narratives that resonate deeply with our audience. Her insights have been invaluable in shaping our brand's direction and identity."
